On February 20, 2026, Ecosoft held a dealer conference that brought together partners to discuss key market trends and legal aspects of doing business. As part of the event, Roman Chumak, Managing Partner of JSC "UK Ares", spoke on a topic dedicated to key legal risks in the activities of dealers.

In the first block, Roman Chumak systematized the warranty obligations of the manufacturer and the seller, explained the differences between returning goods of proper and improper quality, and also distinguished between significant and insignificant defects and the rights of the buyer. Participants received clear algorithms of actions to minimize claims and fines while maintaining customer loyalty.

The second block was devoted to advertising as a risky area for dealers. The speaker explained what is considered advertising or signage, when permits are required, how to properly place advertising and comply with requirements for language, reliability, discounts and intellectual property rights. The responsibility of advertising participants and the risk of fines were separately considered.

During the speech, significant attention was paid to tax issues of doing business in Ukraine.

JSC "UK Ares" continues to provide legal support to Ecosoft partners. Issues of warranty, advertising, fiscalization and other aspects of doing business require a systematic approach - and a timely legal strategy allows not only to avoid sanctions, but also to ensure the stable development of the company.