Who really owns sports content? Yevhenii Promskyi at SPORT & IP Forum

Protecting sports broadcasts is a “game of catch-up”. There is no time for long reflections here, because piracy devalues ​​content in real time. That is why Fair Play strategies in the field of intellectual property have become a key topic of the SPORT & IP Forum within the framework of IP WEEK 2026.

Member of the APU Committee on Sports Law, lawyer of ARES Law Company JSC Yevhenii Promskyi acted as an expert in the session dedicated to the protection of rights in sports broadcasts.

During the discussion, Yevhenii Promskyi emphasized the issue that has been keeping the Ukrainian sports market in suspense for several years: “Who should copyright actually protect during broadcasts?”

Yevheniy analyzed the impact of the resonant Law No. 2563-IX, which transferred broadcasting rights to clubs, and outlined the prospects as a result of the adoption of the draft Law of Ukraine "On Sports".

The session also discussed:

• Rapid response tools during live events (blocking illegal streams).
• EU practices in the fight against digital piracy.
• Coordination between rights holders, broadcasters and Cyberpolice.

Together with colleagues from the IP office, Public Broadcasting, the Ukrainian Anti-Piracy Assembly and ICM, we continue professional dialogue to build an effective system for protecting sports content in Ukraine.